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This enables them to rely on resources and connections that other best press release distribution websites may not have. As an additional benefit, their press release distribution service comes with an affordable, accessible pricing structure. 
The key question to ask yourself before preparing one is, “Who cares about this information?” And as long as the answer is people who will turn to the press for information, you’re on the right track with your press release.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
Generally, you should send a press release by email. It’s wise to make your subject line attention-grabbing. Any press release sent by email should be pasted into the email rather than sent as an attachment – this may see your email flagged as spam.
One small downside we noted when reviewing their free trial for press release distribution is that the trial is mainly meant as a way to see how their submission interface works; the release is posted only on their site and is not guaranteed to post due to the high volume of submissions.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
Bath Planet recently held their annual conference in Tampa, Florida. The conference included all 149 Bath Planet dealers from across the United States. The event allowed dealers to learn more about new and upcoming products for 2018.
“How to find any reporter’s email address”. This video explains how to find any email address using a handy spread sheet and gmail. Link to the spread sheet is at the bottom of the page with other handy tools for building your own press list.
We are trusted by media outlets around the world because we maintain a high level of quality. We review all press releases to check for mistakes, and other issues that might make you look unprofessional.
Tell the reader how they can get more information and promotional copies (if applicable). That means you should include the email and phone number of the person in charge of handling press inquiries. Also, include links to the website and the social networking platform used most often by the artist (if applicable). That’s it! Easy, huh?
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.
Pet-Inno Products Limited, a Hong Kong-based innovative pet products company, announces today the introduction of its own PETech line and the launch of its very first product, the exceptional InnoBrush on Kickstarter. – March 03, 2018 – Pet-Inno Products Limited
Once you’ve tried these free press release sites, which represent the best free press release distribution platforms, you then have the option to move to their paid services, which offer more features, more visibility, and improved tools.
If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.