big 5 sporting goods press release how to distribute press releases online

SUBSEQUENT PARAGRAPH(S): The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method. Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted.
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals journalists’ needs with strong examples (2013)
To learn more about the merger, expansion plans, or to book an interview, contact Jackie Mason at 1.234.5678 or email, jackiem@lasershootingrobots.com, or visit the website at www.lasershootingrobots.com.
PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists. Do these changes signal a shift away from the press release? Not at all! When crafted correctly, press releases are valuable PR tools. Learn what press release best practices for 2018 can make your news and announcements more effective in today’s competitive world.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
Your press release is a piece of marketing. And like all marketing materials, it needs a call to action. A simple hyperlink to where readers can download, purchase or learn more about your game works best.
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
The company is based in North Vancouver, British Columbia, Canada. Its team is headed by cofounders Michael Iwasaki, David Wong, and Philip Louie – all with extensive industry experience as well as experience in the computer and social media industry.
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
Some press releases are available for immediate release. It means anyone can share the information as soon as the release is made public. Other press releases may have time limits that allow only certain media sources to report them immediately. They’re offered to other news services, websites or blog owners for publication at a later time.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
Before you write and issue a press release, ask Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy. Fact: if the journalist does not consider it newsworthy and engaging, it won’t get coverage.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.[6] The newswire then disseminates the information as it is received or as investigated by a journalist.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it has valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
Five of the sites focused on content we couldn’t provide with our test releases (e.g. IT Backbones, IT Director, IT Analysis, BetaNews). Note this isn’t to say that they aren’t good press release distribution sites – in fact on the contrary, a clear editorial direction seems to be an indicator of a higher quality site
Once a journalist opens the press release, you don’t want to lose him or her with a lack of relevant details. A reporter should never have to ask “What does this company do?” If they’re confused, journalists will most likely move on to the next press release in their inbox.