best press release template scientific press release example

Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode. In this article, you will find out which communication trends are leading for 2017-2018.
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
Include a call to action in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want readers to buy a product? If so, include information on where the product is available. Do you want readers to visit your website to enter a contest or learn more about your organization? If so, include the website address or a phone number.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the possible content and maximize the impact of each PR they distribute.
As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site. Over the years that we’ve maintained this list, PRLog has always remained at the top, but even sites like PR.com have lost rank across all search reputation monitors.
Some public relations firms send out video news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations’ identifying or attributing them as such.
Hi Ray, at the bottom of the article you’ll find the original publication date of Oct. 10 2008. We update it every year and people have told us they bookmark it, so we just keep it here and update it. 🙂
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
To get a feel for which sites might be best for links, we could use how highly each press release page ranks in search results as a rough indicator of how much link juice that page might be able to pass. When one of our releases appeared on page one of Google web search (and the free release site provided a link) we rated that site highly for link building (note, this is a very simplistic approach, but good enough to get a feel for the sites; a more detailed analysis might give slightly different results).
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
prlog is free but it comes with some limitations, can anyone tell me what is the difference between i-news wire with prweb? it seems the first one is in my budget any differences? I like to know which one will help to promote a press release wider?
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
The International Managed Service company PATECCO establishes and maintains a trustworthy networking environment by providing key and certificate management services. Public Key Infrastructure (PKI) is used by PATECCO as an effective method for implementing multi-factor authentication and to meet security… – March 04, 2018 – PATECCO
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Thank you so much for this easy template for a press release! I have been trying to find one that made sense for me to send out since I’m a cookbook author and this one was perfect. Off to send it to some local food magazines!
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
• Newsjacking – Is there a something going on in the news that you have a unique angle or an educated perspective on? A potential solution to a problem? Newsjacking could be your best bet. This requires you to act fast, but can pay off big time.
Agencia Boliviana de Información (La Paz) Agência Brasil (Brasília) Agenzia Fides (Vatican City) Agenzia Nazionale Stampa Associata (Rome) allAfrica.com (Mauritius) Anadolu Agency (Ankara) Austria Press Agency (Vienna) Asian News International (New Delhi) Asia News Network (Bangkok) Athens-Macedonian News Agency (Athens) Algeria Press Service (Algiers) Belga (Brussels) Bloomberg (New York) Bolpress (La Paz) CBC (Ottawa) Catalan News Agency (Barcelona) Canadian Press (Toronto) Catholic News Agency (Denver) Catholic News Service (America) Central News Agency (Taipei) Deutsche Presse-Agentur (Hamburg) EFE (Madrid) Kenya News Agency (Nairobi) Kyodo News (Tokyo) Integrated Regional Information Networks (Nairobi) Interfax (Moscow) Inter Press Service (Rome) Islamic Republic News Agency (Tehran) MTI (Budapest) News Agency of Nigeria (Abuja) Pakistan Television (Islamabad) PAP (Warsaw) Lusa (Lisbon) Maghreb Arabe Press (Rabat) PanaPress (Dakar) Press Association (London) Press Trust of India (Delhi) RIA Novosti (Moscow) Swiss Telegraphic Agency (Bern) TASS (Moscow) Tanjug (Belgrade) Télam (Buenos Aires) Tunis Afrique Presse (Tunis) United Press International (Washington, DC) United News of India (New Delhi) Vietnam News Agency (Hanoi) Xinhua (Beijing) Zenit (Rome) Zee Media Pvt (Mumbai)
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
News sources, collectively, described as alternative media provide reporting which emphasizes a self-defined non-corporate view as a contrast to the points of view expressed in corporate media and government-generated news releases. Internet-based alternative news agencies form one component of these sources.
Tie it together. Provide some extra information links that support your press release. Does the company you’re selling have additional information online that readers may find useful? Great. Add it in.
“How to find any reporter’s email address”. This video explains how to find any email address using a handy spread sheet and gmail. Link to the spread sheet is at the bottom of the page with other handy tools for building your own press list.
The end of the press release should include your company’s current contact information, including website URL, phone number, a point of contact email address, mailing address, and links to two or three relevant social profiles.
Thanks for sharing such an amazing list. Although many microblogging websites like fiverr provide press release distribution services which are worth trying. It may be helpful for you https://www.fiverr.com/gracewilliams91/write-a-press-release-with-distribution-options
Recently, many broadcast news outlets have discouraged the use of VNRs. Many stations, citing an already poor public perception, want to increase their credibility. Public relations companies are having a tougher time getting their pre-edited video aired.
This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.