best press release format press release brief

3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the who, what, why, when, where and how questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.
I paid the extra fees for wider distribution and hyperlinks. (not included otherwise) BUT: PR.COM sends the release out with all links being nofollow! That makes it utterly worthless in terms of SEO. PR.COM strongly suggests using the extra service – paid hyperlinks – for SEO and never makes it clear they will do the links as nofollow.
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to which source they had got it from.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
If you need me, I’ll be over here trying not to be offended by the dinosaur comment (I’m only in my mid-to-late 27s!). Advertising has value, but it’s only as good as the targeting, messaging and product itself – the same is also true of PR. Ideally, the business has a mix of both.
Event:  outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves.  Example headline:  “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”
You want to research each and every person you contact, so read the newspaper, magazine, blog etc. and see who writes book reviews for your genre. Alternatively, if there are no book reviews, you can see who writes articles that are aimed at your target market. Then pitch them a story that would appeal to their audience. This doesn’t have to just be about your book.
Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.
The list below started as a 20-something site list and has been slimmed down to four. After all, you only need one good distribution service, right? When PageRank was still active, we had removed all sites with a PageRank below 7 from the list because at these prices, they ought to offer high quality inbound links. I’ve stuck to that shorter list. The sites listed here are also known to cache your press release indefinitely. Some sites delete them after 90-180 days.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.