best press release format preparing press releases

After the title, use a paragraph or two to describe your company with 5 or 6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have professionally written brochures, presentations, business plans, etc. That introductory text can be put here.
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
North American Precis Syndicate (NAPS) will get your top story to practically all of America’s 10,000+ newspapers including print and online editions and over 15 thousand blogs. The print editions have 200 million in cumulative circulation, of which about 167 million is in weekly community news outlets. Expect about 100 to 400 placements in print and 850+ online. Average reach is 50 million+ visitors per month and print readership is from 15 to 25 million+. We send in any format editors and bloggers choose, including all digital formats, email, RSS feeds, XML feeds, social media, blogging and more. We send CD’s and hard copy in camera-ready form for those who require or prefer those formats. NAPS also distributes Radio Feature Releases (RFR) and Video Feature Releases (VFR) to 6,500+ radio and 1,000+ TV stations nationwide. Expected results are 300+ on-air placements for each RFR and 100+ on-air placements for each VFR.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking. They may also tweet your release to their lists depending on the level of service you choose. Robust analytics also come with the territory.
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From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance — always from eRelease staff.Most appreciative.
NBPCA has published a brochure on child abuse prevention that can be distributed freely in your community. The brochure will help the public identify and report suspected cases of child abuse before irretrievable damage is done to an innocent child.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.
Ideally, if you’re working with a label, you’ll have a publicist who has established relationships with music writers who can make introductions. But at the very least you’ll need a point person, whether a professional public relations person or a member of the band, to handle all media inquiries. It shouldn’t be left to whomever gets the email or has the group cell phone to deal with the press.
However, your audience is likely comprised of more than just the media.  That’s why newswire services (such as PR Newswire) also post press releases online, where they get indexed by Google and other major search and news engines and can then be found not only by the media, but also by the general public.  That’s why traditional wire distribution and online posting both work to increase the reach of a press release.