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Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
Nicole Williams-Lewis of Keller Williams Realty First Coast to host a free workshop for mini workshop for first time home buyers. Speakers cover the home buying process in depth. Presenting are experts from Freedom Mortgage, Bold City Insurance, Biltrite Home Inspections and more. – March 03, 2018 – M. Nicole Williams-Keller Williams Realty First Coast
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations the month of March.
The European Geosciences Union (EGU) is now accepting applications for the 7th edition of its Science Journalism Fellowship competition. The fellowships enable journalists to report on ongoing research in the Earth, planetary or space sciences, with successful applicants receiving up to €5000 to cover expenses related to their projects. The deadline for applications is 5 December.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.