basic press release format how do you write a press release

While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure offer all necessary information – including important dates, names, and locations.
It turns out that the author used a picture of a couple who had just gotten engaged.  When that couple found out their beloved picture was on the cover of this…well, not really sure what you’d call it…they were not very pleased.
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We have used the Mequoda Method to create a 21st century magazine experience that includes print, online and tablet editions. This fully integrated system allows us to reach our audience on a global basis, in real time.
The next two to three paragraphs of your press release should contain the rest of the story. This should be additional details, a bit of product or company history as well as any more information they would need to know about your press release topic.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Polar King International, Inc. and the Polar Leasing Company to showcase outdoor walk-in coolers, walk-in freezers, and rental units at the 2018 International Restaurant and Foodservice Show of New York. The event, which runs from March 4-6, takes place in New York City, NY at the Javits Center.
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the PressReleasePoint.com folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
If you are emailing a press release, copy and paste your headline into the subject line of the email. Just to clarify, your headline will be in the subject line as well as in the body of the email. Whatever you do, don’t put things like, “Read this” or “Latest news from me” in the subject line as it will look like spam.
WireNews offers unlimited press release distribution for just £29.99 + VAT/Tax per month or you can pay £4.99 + VAT per press release. An annual payment plan (£299.90 + VAT) is available as well. Currently the company is offering a limited number of lifetime press release distribution accounts for a single one-off payment of £350 + VAT.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.
Of course, we’re all familiar with the traditional distribution levers we can pull, which include publishing the press release on our website/blog, as well as sharing the press release with our followers/subscribers via social media and email. But for ensuring a press release gets the maximum amount of distribution possible, here are some tips you can follow.
With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
If it’s a local news event, find out who in the local media covers your neighborhood or issue. Do some research on bigger news organizations to find out which reporters or producers cover your industry. Some media organizations have designated e-mail addresses or fax numbers to which all releases are directed.
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!
One area where CISION really stands out is its ability to offer PR outreach to government elected officials and lobbying organizations, via its GR & PAC services. If you’re trying to raise awareness of your company’s work in a certain field that has the attention of government regulators and legislators, then CISION can help.
For some, the purpose of creating a free press release is in line with creating a commercial or a newspaper advertisement. Of course, the catch is that this is not always available within free PR services, and can be costly for new businesses or service providers.
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.
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PrLog’s press release plan has the most features available for free.  With clickable links inside the body (a key feature to increase your website’s SEO), ability to include company logos, unlimited unique press releases, and more, this site allows for a truly customized press release at no cost to you.
PR Newswire is the top dog when it comes to search engine referral traffic, according to traffic trends by ComScore and Experian. It’s the oldest (more than 60 years old) and largest (200,000 distribution points) press release company — but also the most expensive. Some say their Account Manager turnover is high and customer service is little to be desired, although they themselves say they have won “more than 20 awards” for serving customers with professionalism. Even so, they’re still highly recommended by most analysts, especially when it comes to B2C business. The pricing structure can be a bit confusing, but ranges from $545 for local distribution beyond $2,000 for national coverage.
When you’re satisfied with your release, click “Next Step:  Payment” to pay for, confirm and submit your order.  (If you don’t already have an account, you will be asked to fill out a short registration form before submitting your order.)
If possible, include a link to an online copy of the same release. It’s good practice to keep a log of all of your press releases housed on your own website. This can make providing such a link easier to produce, as well as keeping a record for historical purposes.
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At least one press release services review insinuates that many bloggers and journalists check out the site, particularly the iReach service. With eReleases, you’re guaranteed appearance on at least 100 websites with its Newsmaker service. They employ legit editors, rather than simply skimming through for a misspelled word, and boast a 94% delivery rate (not just bragging about where your release has been submitted.) Plans range from $249 to $499.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
Since 2005, we have been rated highly by peers and industry experts. Find out why we are a leading online press release distribution provider. We can help share your stories and news online. Ranked for our ‘best in value’ approach, we continue to expand our offerings to help you get the results you are looking for.
Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount.  In many cases, any legitimate story is better than no story.