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A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be in major search engine results including Google News.
Artezio will take part in the discussion of healthcare development in the USA. The company’s representatives will hold meetings with key participants of the conference in Las Vegas and share their experiences of technology system implementation.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
Healthcare as we know it, is one of those industries that has transformed 180 degrees from what they stood for ever since human evolution. What started with herbs and prayers has drastically evolved into something so advanced that now it has seamlessly planted itself in not just the nearest clinic but even inside our bodies. All of this has been growing alongside the developments in technological advancements.
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
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Before we start: the question of when to send your press release to your contacts is an important one. If you want journalists not to publish a story right away you can mention “Under embargo until” on the press release.
With the huge onslaught of data that’s coming in, businesses have tried different methods to handle them all. Conventional database systems have been replaced with horizontal database, columnar designs and cloud enabled schemas. Even so, the role of quality analysis is still teetering on toddler legs because, in order to Big Data applications, you need a specific mindset, skills and knowledge, followed by a knowledge of data science.
Do as much of the work for the journalist as you possibly can. Journalists receive, literally, hundreds of emails and story pitches every single day – often, you’re lucky if they even read your email. For this reason, you need to make it as easy for them to digest your story as possible. Give your email an eye-catching title to grab their attention and provide a brief synopsis of the story and why it is relevant to that journalist’s publication. You should also attach all the relevant imagery and press info to the email; it’s a good idea to paste the press release into the body text of the email so the journalist can read it without having to download the document.
Proofread your release, read it out loud, and if possible, have more than one person read it before sending it out. While you don’t want everyone to get a chance to tweak every release, you want to make very sure there are no embarrassing typos or incorrect information on there. 
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
Press releases are also known as news releases. Back to basics, it means just that: news. If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.