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Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
Go online and visit your local media sites and copy their emails and first names into an Excel sheet. Next, go to MailChimp, which is a free email marketing service, and create an account. Add your mailing list of local and national media reporters that you wish to send your releases to. Now you can build your release complete with all of your contact information into an email, and send it to every reporter on your list.
Not just any quote will do. Choose a quote that personifies your core message. This will take your announcement from mere background noise, and infuse it with an up-close-and-personal touch that attracts attention.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Besides being able to “meet” some of their writers when looking over the About Us page, this best press release distribution service includes multiple examples of their PR writing work. This helps demonstrate what their press release distribution services could do for you before you buy.
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
You want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website.
3. Press releases must not contain more than one hyperlink per release and only as a simple link (http://www.samplelink.com/). The link will not be active. For for more active links accompanining the realse please read the note below. Note that those ignoring this rule and posted multiple links will not be posted.
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.