apci press release post event press release example

This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
But you have to be patient. Some publications may take several months to publish your press release. And then there are other publications that will print your release in a few days. It all depends on your news and their schedule.
Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
24-7 Press Release was launched in 2004. The company has a mission to provide their clients with the most excellent and cost-effective press release distribution solution available that delivers measurable results.
ELSE Corp – a Virtual Retail Company, an Italian startup that works on the development of the Virtual Retail platform E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new virtual shopping experience in 3D, participated at EuroCIS, the main technology fair for the retail… – March 03, 2018 – ELSE Corp
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
An alternative is the self-published press release. In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.[7] The distribution service then provides the content, as-is, to their media outlets for publication which is usually online.
Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode. In this article, you will find out which communication trends are leading for 2017-2018.
I am a business development consultant for a small financial capital management firm in the midwest. We conduct approximately 10 sizable transactions a year, which we feel could be press worthy. As I mentioned we are very small (less than 10 employees), but we are established (been in business 10+ years). What would you suggest the best route to take in getting the “word” out of these deals? A wire service mentioned in the article, perhaps Businesswire, or doing it ourselves? If we do it ourselves, can you give me any pointers?
As is the case for most forms of content writing, write your press release for people, not machines or search engines. You want your press release to be interesting, useful, and valuable. If a press release is not considered newsworthy, it can work against you and your SEO strategy.
The second paragraph is what you should feed to every press outlet and reporter: the who, what, when, where and why of your event, announcement or roll out. This is what they’re looking for when they read your release. Between this and the paragraph above, the reporter should now know everything they would need for a small blip piece. Of course, you want more exposure than that, so you provide more detail below.
If you had any idea how many people write about entertaining their parents by singing into a brush when they were kids in their press releases, you would be shocked. Spend some time thinking about what makes you unique. After all, you’re competing for coverage with other musicians. Most of them love music, too, and most of them have a long history of loving music. Loving music is a beautiful thing, but it is not what sets you apart from the other musicians promoting projects. Instead, look for interesting things about the recording process, your work history, your tour plans and so on.
Vikas, I would recommend you read the tips on press release writing here: http://www.ereleases.com/howtowrite.html — as well as check out some industry-specific press release samples here: http://www.ereleases.com/press-release-sample.html
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!
Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
While brevity doesn’t necessarily improve readability, it may nonetheless improve your chances of getting your release published, depending on the space needs of the paper in question.  Many papers have limitations on the number of pages they can print, and therefore anything they publish has to be short enough to fit into their format.  Others try to fill as much space as possible, and thus will be happy to publish longer pieces.  It helps to know the constraints of the media outlets you’re approaching.  (The same restrictions – or lack of them – might apply to broadcast media.)
The subject alone caught people’s attention, and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.
Most press releases are boring fluff composed of a few company statistics mixed in with equally boring quotes. If you craft your pitch to sound like a press release, don’t expect a response. A short pitch packed with details that gets right to the point wins every time.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
The results speak for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.
You don’t always get many options when you are looking for the best press release sites; some offer only limited media exposure with no other choices if you want to pay a little to get a wider exposure.
Distribution services have a role to play, yet are signaling that everybody has received the same story. To avoid making that uninspiring impression, there are many other strategies, such as one TransMedia Group has used successfully over the years. One is called a “patterned release,” which simply targets journalists in a particular market by sending a release directly to the journalists who would most likely be interested in that particular story.
Evolve IP®, The Cloud Strategy Company™, announced today that CRN®, a brand of The Channel Company, has named Senior Vice President of Channel Services, Gary Coben, to its prestigious list of 2018 Channel Chiefs.