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Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
There are many differences between advertising and public relations and in PR, the media is not required to cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
As is the case for most forms of content writing, write your press release for people, not machines or search engines. You want your press release to be interesting, useful, and valuable. If a press release is not considered newsworthy, it can work against you and your SEO strategy.
Before we start: the question of when to send your press release to your contacts is an important one. If you want journalists not to publish a story right away you can mention “Under embargo until” on the press release.
Because of safety concerns for the prospective applicant, as well as security and communication issues, the CIA Recruitment Center does not accept resumes, nor can we return phone calls, e-mails or other forms of communication, from US citizens living outside of the US. When you return permanently to the US (not on vacation or leave), please visit the CIA Careers page and apply online for the position of interest.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
The point of an evergreen release is to provide useful and interesting information that is, and will remain, relevant to your target audience. These releases give brands a chance to stretch their storytelling muscles. Be natural and focus on writing well in your evergreen release.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
When you visit this online press release website you will notice they are not like all the other free sites. The website has a much different layout and feel to it compared to all the other press release websites. Navigation is laid out nicely and it makes it simple to locate all the unique categories around the website. These categories help to increase the quality of your press release and also increase all that exposure that will be driven to the information. Getting qualified traffic increases your bottom line much faster.
We read every letter, fax, or e-mail we receive, and we will convey your comments to CIA officials outside OPA as appropriate. However, with limited staff and resources, we simply cannot respond to all who write to us.
Sabah Karimi is a professional Web and print copywriter. She specializes in several niches including travel, fashion, beauty, health, fitness, lifestyle and small business. Karimi has an educational background in business administration and marketing from the University of Wisconsin-Platteville.
Specifically, these include the type of press release distribution provided in search engines, trade publications, and general news outlets. Not all press release companies offer the same coverage through their press release distribution services.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and lists belong in an article, not a press release.
About the Author: Michael Lazar is a veteran freelance copywriter and SEO expert with a specific passion for Public Relations. He is a PR and Branding specialist at TrueShip (makers of ReadyShipper™ Shipping and Returns Management software solution), where he heads their online marketing operations as their Senior Growth Hacker. You can follow TrueShip and Lazar’s posts on Facebook.
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
Available to all clients of Online PR Media, including those customers who opt for the free release option, is a live URL link. This is beneficial because it can be shared with clients, stakeholders, partners, and other interested parties.
One thing about PRLog that stood out to us was that they offer a wide range choices for press release distribution. This is a big plus for those who would like to add exposure to other news outlets in particular industries—while still getting a reasonable price.
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.
The biggest mistake you can make is sending out a blanket press release without knowing its recipient or recipients. Make sure if you’re sending a release about your country band that you’re not targeting a newspaper’s transportation reporter or movie critic. Get to know a little about the writer or writers you really want to target before you email them, whether that’s reading their work or following them on social media.