45 committee press release top press release directories

7.     Investors keep up with the news too. Press releases highlighting the successes and advancements made by your company can be powerful tools for attracting investors. Make sure to set up an online news room on your website for investors to browse through.
When you send press releases out just because you think you should, you can create a “crying wolf” scenario. bombarding media with press releases that lack impactful news stories, hoping to create awareness, you’re actually doing yourself a disservice. Eventually, when you really have a story to tell, journalists will tune you out.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
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Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.
You need to have the theme and anything that is newsworthy summarized very concisely and neatly, Selikoff says. The remainder of the press release is kind of fleshing out the story. But the main story has to get across in the first paragraph.
One of the things that drew us to select eReleases in our list of best and free press release websites was the easy-to-understand press release distribution packages. They have three pricing levels to choose from for their press release services, with clearly stated benefits.
Beware being vague. Sure, essentially what you are always trying to promote is yourself – you want to get the word out about what you’re doing now, so people will be interested in what you’re doing in the future. However, even megastars don’t JUST promote themselves. They are the subject of profiles and interviews when they have new projects coming out – and those new projects are the focal point.
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.