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WASHINGTON – The Intelligence Advanced Research Projects Activity, within the Office of the Director of National Intelligence, announces today the “SuperTools” program, a multi-year research effort to develop comprehensive software tools for designing and analyzing superconducting electronics circuits.
Consider sending other materials with your release – If you already have contact with a reporter or editor, you may want to send a short cover letter reminding him or her of your previous conversation. Maybe you know this reporter has a personal interest in your issue. The key is to try and personalize the release so it gets the editor’s attention.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
Everyone wants to be in the national news, but don’t smaller, local, even weekly newspapers. Why? You already have one of the main things they look for in stories: a local angle. There’s also less PR competition, which makes it easier to pitch the reporter (as long as you have a great story!) You have a greater chance of a bigger story, and of the journalist including a photo (which makes it easier to catch the eyes of readers).
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
Choose someone — two people at the most — who is an authority within the company. This could also be someone whom the press release directly affects. People want to hear from executives, project leaders, or stakeholders. The more important the individual, the more weight the quote will have to reporters and their readers.
Distribution services have a role to play, yet they are signaling that everybody has received the same story. To avoid making that uninspiring impression, there are many other strategies, such as one TransMedia Group has used successfully over the years. One is called a “patterned release,” which simply targets journalists in a particular market by sending a release directly to the journalists who would most likely be interested in that particular story.
Temperatures in the Arctic are increasing twice as fast as in the rest of the globe, while the Antarctic is warming at a much slower rate. A new study published in Earth System Dynamics, a journal of the European Geosciences Union, shows that land height could be a “game changer” when it comes to explaining why temperatures are rising at such different rates in the two regions.
Sadly, even small mistakes can minimize the impact of your press release. Editors won’t take the time to correct your mistakes — if it doesn’t meet specific press release standards, it will end up in the trash! So double and triple check all of your work before distribution.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
We can write the releases for you, or if you send us one of your own, we will check it is newsworthy and editorially appropriate and publish it for everyone to see. And, our meticulous team will get in touch if there are any mistakes or editorial changes that will help to maximise the number of people your news will reach… if that’s OK with you?
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
PR Log is an online press release distribution and press release submission service. PRLog was founded to help small, medium and large businesses and organizations in their online activities. Currently, the website offers following services;
Avoid using jargon or acronyms (such as “Section 8 subsidies,” CDC, GAO) – this can be difficult: as  you grow accustomed to them you may not even realize you’re using them. Instead, spell out the names of any organizations that normally go by acronyms, for example, “NAACP” is the National Association for the Advancement of Colored People. You can certainly refer to them by the acronym later on in the story, but the first reference should always be by name.
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All of the above examples are just a few; there are and can be other examples as well which fit the description of a press release. You just need to remember this that you should write a press release effectively to make it newsworthy for the purpose of involving media and your target audience.
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From London to Lapland – Local entrepreneur gets people away from the keyboard and embracing creativity » London, England, UK – January 19, 2018: AFK Retreats is an inspiring new startup by Robi Chowdhury …
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release: