2 companies in a press release business news press releases

This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.
The results for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”
Every day is a holiday! It really is. Do a quick search online and identify “holidays” that make sense for your business. An Italian restaurant may list out National Pizza Day (February 9), National Pasta Day (October 17) and National Lasagna Day (July 29). Next, create fun and engaging promotions around the holiday. For example, on National Pizza Day, invite kids in to make their own pizza.
Guidelines are outlined to both promote the release and gain visibility for a free PR, but guidelines can do much more than that. Free press release guidelines can help clients create a message that’s going to serve the needs of journalists, influencers, and other people who could pick the release up for publication.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
As a reporter, my immediate response to that press release was that it’s not important because it expended an entire sentence saying absolutely nothing. And I assumed (probably rightly) that the company’s marketing team was a bunch of idiots.
Many press release distribution services also offer powerful targeting options. Give your press release the extra reach it needs to land before industry-specific journalists and bloggers, or even those in specific media types (print, blog, etc.). Do your research before you tap into these precision targeting tools to make sure you reach the right people.
[…] pages that include links to their stories ran on the air. 2. Effective press releases have wings: This website says the majority of major network news comes from local media affiliates. Indeed, a company can […]
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
Laser Shooting Robots has been producing hand-crafted robots for North American clientele since 2003. The company revealed that CNMW has already integrated the company’s software and sales tools as of October of this year, and while the robots will be manufactured locally, the designs will continue to be developed in San Francisco.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Temperatures in the Arctic are increasing twice as fast as in the rest of the globe, while the Antarctic is warming at a much slower rate. A new study published in Earth System Dynamics, a journal of the European Geosciences Union, shows that land height could be a “game changer” when it comes to explaining why temperatures are rising at such different rates in the two regions.
The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre.
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.