enceladus geyser press release objective media definition

The company is based in Austin, Texas. They do not have information on their site about the founders or owners of the company, but they do have a phone number on their contact page, which is a plus if you want to ask direct questions about their press release distribution process.
A press release can be used to announce a new or updated product. Other press release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: http://www.ereleases.com/prfuel/press-release-topic-ideas/. As you just saw, you may include a url in your press release.
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is no, hold off on that press release until you’ve got a better story.
This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
Press Release submission is one of the best off-page activities of SEO. There are many free press release submission sites which provide dofollow backlinks to your website which is very helpful in search engine optimization.
Be sure to spell check your press release and fact check any facts or statistics in your press release. You should check your grammar as well read your press release aloud to ensure there aren’t any obvious errors. Lastly, it’s a good idea to have a trusted friend and/or colleague read your press release.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
This enables them to rely on resources and connections that other best press release distribution websites may not have. As an additional benefit, their press release distribution service comes with an affordable, accessible pricing structure. 
If you’re going to write a product press release, it needs to be done well. Since the purpose of a press release is to inform the media about your upcoming product, it’s critical to ensure that every piece of the press release is newsworthy, professional, and accurate. With this in mind, here are four things to consider before you sit down to write your press release:
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
Because there is an existing relationship—and often an IT connection—between press release distribution services and multiple media outlets, using one of the best press release distribution services to send out your news can often ensure it is formatted correctly to be picked up instantly by multiple media outlets.
The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
A good tip is to make sure that the subject line has something interesting to say, so that the editor, journalist or media person will want to open it. Another smart idea is to add a well-written paragraph to your email to ensure that it gets read. Afterwards, I spend ample time conducting media relations follow-up calls.
C. Summary line. If you haven’t lost journalists by now, this is where you have to convince them that your story is worth reading (and therefore that theirs will be too) so they go through more of your press release. You want to make clear what are the basics of your app and what makes it unique at the same time.
The legal validation was based on outside technical analysis and scientific expert opinion. Plasma Nutrition has completed an extensive legal opinion process to confirm that the technology used to produce their ioProtein® whey protein isolate does not alter the regulatory status of WPI in any way,… – March 03, 2018 – Plasma Nutrition
We your press release will appear on at least 100 media sites or we will give you a 100% refund. *Most customers get much better results. In comparison, press release services that cost $15,000+ don’t guarantee placement.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it’s more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
I was wrecking my brain all weekend about this and come up with a similar conclusion. I’ll do a soft launch and then send my pitch to people. Thank you for your insite. Also I have been looking into ad networks.