email text for press release nonprofit pr newswire press release template

If you are submitting press releases on behalf of clients, you either need to setup different accounts for each client, or manually update the “Company Info” for each client’s submission. This is VERY important because the ‘website’ field is what provides you the link.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
Avoid hyperbole or cliche here. You want to convey solidly what your book is about and what it contains. Try and make the language punchy and descriptive. It should be easily understandable without being too dry and generic.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
eNewsWire is an online press release service offering both free and paid distribution. eNewWire distributes business, organisational and personal news and press releases using the Internet. Submit your press release here.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their own network of sites.
Writing for your audience is critical when producing any piece of content you intend to market. A bit of demographical research will go a long way toward achieving this goal. For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.
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If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
The press release should be accessible to non-expert readers. Try looking through published press releases for inspiration – archived press releases can be found at news services such as EurekAlert (http://www.eurekalert.org/) and AlphaGalileo (http://www.alphagalileo.org/) or on institutions’ and journals’ websites.
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Be as concise as humanly possible so that you’re able to give readers a meaty chunk of what they’re about to eat without giving away all of the ingredients. From there, the paragraphs that follow should work like an inverted pyramid – expanding on the bullet points you’ve touched upon in your first line with bigger (but non-essential) facts. This is the time to present products specs or a few quirky tidbits from your survey. As you progress, try to keep your language snappy and mildly objective – because nobody wants to eat a dry piece of toast.