email text for press release nonprofit event a-press

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Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
The first paragraph should not be longer than three to four sentences and should contain at least the primary benefit of the product. Don’t make the boilerplate longer than 100 to 150 words; the majority of the word count should be located within the body of the press release. Keep your press release within the 400 to 500 word range for offline distribution, and the 300 to 400 word range for online distribution.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
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In the past decades, large areas of forest in Sumatra, Indonesia have been replaced by cash crops like oil palm and rubber plantations. New research, published in the European Geosciences Union journal Biogeosciences, shows that these changes in land use increase temperatures in the region. The added warming could affect plants and animals and make parts of the country more vulnerable to wildfires.
Whether you are on a tight budget and are looking for the best free press release services or are more interested in getting the largest distribution you can from one of the paid press distribution services, these six companies should offer you some great options for your PR, along with other business needs.
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
“We’ve achieved a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
In an upper right or left corner, you should have the words “Media Contact,” followed by the name, phone number, and email address of the person reporters should reach out to if they have follow-up questions.
If the news release is about an event, it is important to include a link to a Facebook event page. Most publications, especially daily ones, have digital versions via mobile app and web and love to have digital content to go along with the written word. Also, if it is a repeating event, include a link to a photo or two from the previous event. Host the image (use Google Drive or Dropbox or similar) and provide a sharable link rather than insert a large file attachment(s) to an email which could be blocked by an email server.

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