dolly parton press release news press release sample

The first paragraph should not be longer than three to four sentences and should contain at least the primary benefit of the product. Don’t make the boilerplate longer than 100 to 150 words; the majority of the word count should be located within the body of the press release. Keep your press release within the 400 to 500 word range for offline distribution, and the 300 to 400 word range for online distribution.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
I tend to model my press releases after the ones written by the professional Public Relations folks I learned from during my 20 years of working in the offline world. In order to get published in newspapers, you needed a compelling title followed by a succinct story written in 3rd person narrative that left the reader wanting more.
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
Explain about your company, and include a link to your company’s home page. Include titles of the people you cite, whether it’s a CFO, or another title that isn’t an alphabet soup combination. If you use statistics or data, link to the appropriate source material.
If you have never written a press release before, you should consider using a professional writer or service. Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice. That’s not to say that any good writer isn’t capable of doing it; it’s just to say that you will want to be as knowledgeable as a professional or hire one.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Write the summary section. The summary area needs to be between two to three sentences long and describes the key focus of the press release. For the product launch, you can write about the product, when it is (or was) scheduled for release, and the target audience.
One of the main reasons that people choose to use paid or free press release websites is that each press release company has a database of media that they distribute to–usually several hundred or thousand–which ensures your news has the widest reach possible.
It takes times to write a press release effectively. After all, it is only half the battle. But once written nicely, it can add a spark your business and its sales. Now that you know how to write a press release, have its template and format, we are sure you will never get stuck when tasked with writing a press release. Even if you do, follow the tips or search for a sample press release which is easily available online. Good luck!
Free-Press-Release.com – The best part of using this site is that you can place banners on the press release that will point to your website. The paid service offered by this website has better ranking and many SEO benefits.
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
Not just any quote will do. Choose a quote that personifies your core message. This will take your announcement from mere background noise, and infuse it with an up-close-and-personal touch that attracts attention.
Specifically, these include the type of press release distribution provided in search engines, trade publications, and general news outlets. Not all press release companies offer the same coverage through their press release distribution services.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
Bad PR Titles – As an example, let’s say you own a software company that is releasing its next version with a much anticipated update that users have begged for the past few years. You could propose a boring title like: “XYZ Software Company Announces Newest Version of XYZ Pro.” This title certainly is newsworthy. It’s definitely going to get approved by the editors. But, the problem is that it’s boring. It does nothing to engage the reader.
Press release material can be beneficial towards media corporations because releases help decrease costs and improve the amount of material a firm can output in a certain amount of time. Due to the material being pre-packaged, this saves journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.[8]