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Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
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Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
One thing about PRLog that stood out to us was that they offer a wide range choices for press release distribution. This is a big plus for those who would like to add exposure to other news outlets in particular industries—while still getting a reasonable price.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.
But obviously with the recent strides made in how media is consumed and the development of technology, it makes sense that the traditional press release would evolve. So the question is not how to write a press release. But how to write a press release that is effective.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Finally, pictures, video, and sound files are worth a million words. If you add these intrinsically viable multimedia elements to your press release, they will aid you in gaining that desirable, palpable, and viral tenacity that equates to good content marketing, effective branding, and enhanced credibility. Ultimately, the future of your public relations – and your brand’s reputation – is in your hands. So tread carefully and make the most of it.
The company is based in Beltsville, Maryland. They offer 24-hour editorial desk support in the U.S., Canada, and the U.K., which is incredibly convenient, especially if you need to send out a late night release for early morning press release distribution.
Small business owners mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media.
Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.
Trek to Teach is a nonprofit organization that sends fluent English speakers to teach in Nepal near the Himalayas. In addition to teaching, Trek to Teach strengthens local communities by helping schools build infrastructure, paint their classrooms, and find furniture.
Western Nevada FC Coyotes travel to San Diego, California this weekend to take on Albion SC. The Match is scheduled to kick off at 5 pm pacific time. The Coyotes have a tough test ahead after coming off their 2-0 victory in the Cup finals.
Press releases should always be written in the third person. Write it as though you’re sharing riveting information. If your information isn’t riveting, take a brief step back. Maybe there’s something you can add to your event or announcement that will make it more interesting. Of course, that something has to happen. You can’t mention that an A-list celebrity will show up at your event when you know full well he won’t. Linking your press release to a current trend or happening in the news can also help grab attention.
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Easy to use online format. Paypal payment a breeze. The Press Release will be sent in the morning. We’re looking forward to seeing the news about the Heated Mouse Pro all over the Internet! Thank you!
Extract important keywords. The simplest method to create the press release headline is to extract the most important keywords from your press release. From these keywords, try to frame a logical and attention-getting statement. If including a summary sentence after the headline, the same rules apply. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content. Look at the actions in this first step, and notice how every one of them could be a press release headline.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
Evolve IP®, The Cloud Strategy Company™, announced today that CRN®, a brand of The Channel Company, has named Senior Vice President of Channel Services, Gary Coben, to its prestigious list of 2018 Channel Chiefs.
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
Name recognition: Clout that comes with big recognizable names (well know people, organizations, companies, etc) will likely increase the interest in your news. If you’re partnering with, or involved with a big name that might generate this type of attention, consider issuing a press release.
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!
This best press release distribution service is based in New York City. It offers a combination of the best press release distribution services–including mobile, multimedia, and social media–with newswire services.