create a press release free press releases how to write

PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.
Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
Give your press release an attention grabbing title that’s to the point. You want to attract the attention of news reporters and readers. Keep the overall length of your press release short – this isn’t the right forum for verbose language. The writing should be concise and professional. While it’s not necessary to stick to a particular style guide, you should defer to the editorial guidelines of your PR distributor. Research existing press releases in your industry to get a feel for the style and tone. Insert just one hyperlink to your website from branded anchor text (eg. Wpromote). Choose a reputable PR distribution company (For example PRWeb or PRNewswire). The Panda updates penalized free submission PR sites much harder than established sites. Even pay sites have been penalized; however, they are working with Google to take steps to remedy this issue and stay legitimate.
If the next social media marketing agenda is something worth hearing, why not put it at public disposal. The best way to do that is to put it all in a press release with the help of the following press release template.
There’s a reason that the value of earned media coverage is calculated at 3x ad rate: people tend to believe media outlets more than the advertisers. Think about it – if you saw an ad that said “This miracle drug does XYZ,” would you believe that more than if the same words were spoken by an expert and reported by a news outlet? You’d probably be more influenced by the latter. This is why influencers and brand ambassadors are so important these days.
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Thanks for including http://www.prnewswire.com on your list of best press release sites. We’re very glad that we topped the list! I do have one important clarification, however. We have many, many press release distribution options that start at far less than $1000, and still include our huge online distribution network. Our team are happy to talk through the options for reaching key audiences and hitting your objectives – while staying within your budget, even if you only have a few hundred dollars to spend. Thanks!
Finding the top press release distribution service is now easier than it has ever been before. A lot depends on your underlying business goals. If your company is simply looking for exposure on some of the world’s top media websites, then the clear No. 1 choice is NewswireNEXT.
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
Of the three releases that PR Fire accepted, all three appeared on page one of Google search results for the phrases we searched on. For the runners up, at least one of the releases on those sites appeared on page one. Note: News Wire Today appears to be a copy of PR Zoom, but on a different domain name.

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