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Great post! Very useful information. These all are great suggestions. Press release is the best technique to promote your new product or site or services online and it helps to bring traffic to your site and generate backlink.
That being said, press releases do help increase the overall awareness of your company and brand in many ways — just don’t expect websites picking up your press release to directly impact your ranking on the search engine results page.
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http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
If you can’t get the words right straight away when writing a press release, keep trying. Most press releases go through several drafts. It’s essential that you get across the key points and benefits.
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Focus is your friend when it comes to press releases, and it helps to have a clear goal in mind. What do you want the people reading your press release to do? Do you want them to write about your new release, your upcoming shows, your Battle of the Bands win…you get the picture? Choose a very specific promotion goal to build your press release around.
In the first ecosystem-wide study of changing sea depths at five large coral reef tracts in Florida, the Caribbean and Hawai’i, researchers found the sea floor is eroding in all five places, and the reefs cannot keep pace with sea level rise. As a result, coastal communities protected by the reefs are facing increased risks from storms, waves and erosion. The study, by a US Geological Survey team, is published today (20 April) in Biogeosciences, a journal of the European Geosciences Union.
Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the holy grail of free publicity.
There’s a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
Evolve IP®, The Cloud Strategy Company™, announced today that CRN®, a brand of The Channel Company, has named Senior Vice President of Channel Services, Gary Coben, to its prestigious list of 2018 Channel Chiefs.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
The company is based in North Vancouver, British Columbia, Canada. Its team is headed by cofounders Michael Iwasaki, David Wong, and Philip Louie – all with extensive industry experience as well as experience in the computer and social media industry.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
On this site, the free distribution option allows you to use specific font styles to create a more customized press release.  For only $1 per release you can insert up to 3 images to add branding with a logo or enhance your release with pictures of an event or product.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
PRWeb: PRWeb has the cheapest distribution option. We used the Basic package, which is only $99. However, it provided ZERO results. Seriously, not a single site picked up our press release. It was an absolute waste of money. You get what you pay for right?
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
But you have to be patient. Some publications may take several months to publish your press release. And then there are other publications that will print your release in a few days. It all depends on your news and their schedule.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)