company info press release format press release thesaurus

Of the three releases that PR Fire accepted, all three appeared on page one of Google search results for the phrases we searched on. For the runners up, at least one of the releases on those sites appeared on page one. Note: News Wire Today appears to be a copy of PR Zoom, but on a different domain name.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
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http://www.AsiaToday.com Asia news portal and newswire distribution service – AsiaToday aggregates news from various sources and delivers news and multimedia to journalists, trade professionals, investor services, and online news readers around the world.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
Once you submit your release, MailChimp allows you to see which recipients opened your email. This allows you to follow up with certain reporters of interest to determine if they need any additional quotes or details for their story regarding your release. You can also A/B split test your emails to see which subject lines have higher open rates.
Be sure to spell check your press release and fact check any facts or statistics in your press release. You should check your grammar as well read your press release aloud to ensure there aren’t any obvious errors. Lastly, it’s a good idea to have a trusted friend and/or colleague read your press release.
When I am launching a new product or service, I select the top 6 sites based on PageRank and Sites Linking In. My purpose is not only to generate publicity over time, but also to build quality backlinks to my website where readers can purchase my product or get more information. I distribute one new press release every two weeks until I have submitted six. During and after this time, I track my results to determine how effective I was.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
Add your contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself. For example, in the case of an innovation, you can provide the contact information of your engineering or research team for the media.
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.