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Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, What would I like to know more about? — then write a story about it.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
Hello everyone, I hope that by the time you all read this that your in the best of health both physically and mentally. Now what I want to share with you is a funding I have on indiegogo. This is for my 5yr old daughter who was in a horrific accident last year. Now the whole story is on the site. But I will tell you we have 13 days left and we need a miracle. I have true faith that something could happen by then. But I ask that you please check out the page and if there is anything you can do it is appreciated. Please visit the site at.
Ensure Your Pitch Emails are Personalized Are your pitch emails adequately answering the question, why would this writer’s readership care about my game? on a per writer/publication basis? If not, conduct more research on that writer/publication to determine your angle. I cover some more tips on how to tailor your pitch emails in this presentation (skip to 28 minutes): https://www.youtube.com/watch?v=SkEQtMP2CuA.
The opening of the Widgets-R-Us store is part of a new trend for the Chinese government to allow Western industries into their country. Currently, 25 American based companies have facilities in China with another 100 companies are in line to open stores throughout China in the next year.
Finding the top press release distribution service is now easier than it has ever been before. A lot depends on your underlying business goals. If your company is simply looking for exposure on some of the world’s top media websites, then the clear No. 1 choice is NewswireNEXT.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
Honestly, I can’t advise for a free PR company. It is always better to pay a little bit to have better results. I would recommend Press Release Jet as they offer the most affordable rates on the market (starting at 69 dollars) and they also have access to an impressive media contact list, guaranteeing syndication to over 400 media sites. Also, their writers are professionally trained in press release writing. They know how to craft and format your press release to get the attention of journalists and reporters and so far I am satisfied with their services. At the end of the day I think the best way to find who offer the best services is simply try for yourself and find which one works best for you as only experience will tell you who is the best because they will all claim to have great services .
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is no, hold off on that press release until you’ve got a better story.
Most journalists use search engines like Google and Yahoo! News to their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal from the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
Engel & Völkers Madeira Beach today announced that Richard Sikorski will join its shop as a Real Estate Advisor, dedicated to serving the specialized, residential property needs within the area. “Mr. Sikorski brings over 25 years of experience and a passion for international real estate… – March 04, 2018 – Engel & Völkers Madeira Beach
The site is fast and easy to navigate, and there are plenty of resources, including white pages, how to’s and marketing strategies targeting online only businesses — making this site ideal for a small business.
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
Get the basic structure down. All right, now that you’ve got the meat of it together, how do you put it onto paper? Well, for starters, cut it to length. It should be a page long at most, if that. No one’s going to waste time on 5 paragraphs unless you’re covering WWIII. Here’s what you need (some of which we’ve already covered):[3]
Professionals say to be mindful of what kind of organization you’re reaching out to as well: a reporter at an environmental magazine, for instance, might be turned off by a flood of paper-consuming messages coming from the fax machine.
Including a quote in your press release adds value and an extra dimension. You could include a quote from a review, a reader, a blogger or even from yourself. Be very careful when considering which quote to include as it should not be too self-promotional.
Product:  give details and specs for a new product, and accompany with photos whenever possible.  A product press release can also relate to a product recall, or a new or upgraded product version.  Example headline:  “New Software Application by ABC Company Available in August.”
However, you do need to know the format of a book press release and some best practice advice on writing one.  Remember, a legitimate editor is more likely to accept a press release on your book if it’s properly formatted and they don’t have to do too much work on it.
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
Your final paragraph should be a succinct and informative boilerplate. A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography. This is your chance to include a few interesting snippets about yourself, touching on your passions and inspirations.
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.