companies press releases how to write a media release

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The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
Jackson Hole, WY, January, 2018/Newswire – The First Baptist Hospital in Jackson Hole, Wyoming has announced a new member to its hospital team responsible for proactively removing virtually all risk of hospital-based infections. The new team member is the Agent J SuperVac. Agent J is a disinfecting robot that kills 99.9% of all germs that can live in health care environments and will be deployed in each of the hospital’s surgical areas.
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.
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Consider your last paragraph a space for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
Not only is the press release itself important, but who you’re communicating with is very important, Pommerehn says. It’s a major pet peeve for journalists when the PR person or the person doing the press release does not do their homework.