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Yves Rochard, president of CNMW had this to say, “We are delighted with our partnership with Laser Shooting Robots and look forward to introducing their product to the European market. There is a synergy between our two brands that we feel will result in a profitable relationship for both of us. We have already integrated their sales tools into our website and will begin manufacturing, and shipping Laser Shooting Robots as of February 2012.”
Whether you are a small business or author, if you have a website you should be distributing press releases on a regular basis to build your online presence. Press releases provide the media with the information they need to write a news story. For authors, a press release can announce a book signing, book reading, new book release, blog tour, celebrity endorsements, sponsorships, price changes, a new blog, awards, or other newsworthy events. A search engine optimized (SEO) press release can help generate media coverage, increase traffic to your website, improve your ranking in search engines, and attract new customers. Press releases are essential in a PR campaign.
You don’t always get many options when you are looking for the best press release sites; some offer only limited media exposure with no other choices if you want to pay a little to get a wider exposure.
5. The boilerplate statement follows the body. The boilerplate is a chunk of text that can be used repeatedly, just as an About page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. It can contain your mission and vision for your company. This is the public persona you wish to project for your company.
Molecular Health presents cancer treatment decision-support product at Arab Health 2018 » Heidelberg, Germany – January 24, 2018. Molecular Health, pioneer in data- and analytics-driven precision medicine expands its …
Keep track of all published news and articles with our detailed reporting tools. See how many times and on which sites your online news release was published or picked up. Download a customized report for your or for your clipping report.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
Not just any quote will do. Choose a quote that personifies your core message. This will take your announcement from mere background noise, and infuse it with an up-close-and-personal touch that attracts attention.
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
Templates are portable and convenient. Music Press release templates  is beneficial to companies or organization because it allows people to access important information about your products and services.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
Extract important keywords. The simplest method to create the press release headline is to extract the most important keywords from your press release. From these keywords, try to frame a logical and attention-getting statement. If including a summary sentence after the headline, the same rules apply. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content. Look at the actions in this first step, and notice how every one of them could be a press release headline.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.[6] The newswire then disseminates the information as it is received or as investigated by a journalist.
Thirty students from Wartburg College in Iowa, led by a graduate of Guadalupe Center’s Tutor Corps program, will be among the first spring breakers offering a helping hand to organizations in Immokalee.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).