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Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
Sending out hundreds of press releases one by one is usually more time intensive than most companies can handle. This is especially true if they are running lean and handling press release distribution with a small staff. 
Put the words For immediate at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
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A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. There’s nothing wrong with having endorsements, just make sure they say something worthwhile.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
2.     Press release distribution is fairly inexpensive. Most companies write their own press releases. The only expense comes with hiring a press release distribution service to get the story in the hands of key media members. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the more affordable option.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.
The more specific you can get while writing a press release, the better results it’s likely to have. Finely tune your content to your audience even before you decide on the free PR site you’ll use to distribute it.
As you are not writing to your target audience directly, you need to write your press release in the third person. So “ABC Ltd has signed a £5 million deal with XYZ Ltd” not “We’ve signed a deal with…”
Here, you can find background descriptions of local businesses, detailed service listings, and articles on an array of consumer topics, creating a valuable repository for all types of free press releases.
A press release is a short summary of your research. Journalists often use press releases when deciding to write a news article on recent scientific research. Although some science journalists are scientists, they are unlikely to be experts in every area that they cover. Therefore, a press release should be clear, concise, engaging, and – most importantly – accurate.
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
Be sure to spell check your press release and fact check any facts or statistics in your press release. You should check your grammar as well read your press release aloud to ensure there aren’t any obvious errors. Lastly, it’s a good idea to have a trusted friend and/or colleague read your press release.