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An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
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Available to all clients of Online PR Media, including those customers who opt for the free release option, is a live URL link. This is beneficial because it can be shared with clients, stakeholders, partners, and other interested parties.
If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to.
RULE #5: Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.
Hey, I am in the process of making a mobile game. It is multi-player and like 8 ball Pool(My app is nothing like that just an example) it needs people online to really enjoy the experience. However, when I send my app to people to review and talk about it before it is released on the markets. Those people reviewing my app wont have people online to play with(I could tell them thy can share it with friends but that might be asking to much I felt). It does have a single player mode. But the real joy is the multi-player. How will that affect people talking about my app pre-release? What should I do?
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
You can also try a local newspaper, that might be happy to talk about your work. Of course, not everyone you contact will publish a story about your app so don’t lose faith and try to develop relationships with reporters/bloggers.
Because people aren’t perfect, telephone everyone to whom you sent releases to increase your chances of getting covered. Call your personal contacts and reporters you have worked with in the past in advance so they have more time to be free to cover you. When you follow up with the reporter, be sure to include any last minute news that was not added in your release.
Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media attention. The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
Timing is crucial when disseminating press releases to a large audience. You need to think logically about when the audience you’re targeting, whether it be reporters or readers, will be inundated with news and avoid that time period. Often, whatever hour of the day I see fit for the subject matter and industry that we are distributing a release on, I’ll send it at the 6th minute of the hour. For example, distributing a release on the wire at 1:06 pm will face far less competition than if you send it at 1:00 pm with all of the other releases that are circulating.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
Search engine optimization (SEO) refers to the process of optimizing a website to improve how it ranks on search engines like Google. The higher a website ranks, the more likely it is that people will click on it and visit it. If many high quality websites, such as the Washington Post or USA Today, link back to your company’s website then search engines will “know” that your website is of a higher quality as well. This will help to increase your ranking on that search engine’s results page.
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Web provided far greater online exposure. The press release distributed through PR Web received 57,489 views from a feed or web page and 1,096 reads. This compares to the press release sent through eReleases which only received 2,371 views.