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Choose someone — two people at the most — who is an authority within the company. This could also be someone whom the press release directly affects. People want to hear from executives, project leaders, or stakeholders. The more important the individual, the more weight the quote will have to reporters and their readers.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
While some of the best press release distribution services will only provide a limited number of helpful tools, 24-7 Press Release has a large knowledge base and tons of helpful content related to press release distribution.
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
Consistent with Section 601 of the Implementing the Recommendations of the 9/11 Commission Act of 2007, as amended (50 U.S.C. 3306), the Director of National Intelligence is disclosing to the public the aggregate amount of appropriations requested for Fiscal Year 2019.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.
Clare Freeman outlines how she writes a great press and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is no, hold off on that press release until you’ve got a better story.
I love the professionalism and sleekness of all of these templates! My husband’s company has been wanting to get their name out more, and this might be a great way to do that. I like the emphasis you have in each type of press release to tell a story, because that’s really how you get people interested; not many people want to read an article about the technicality of a new product, but if you can tell a story about how it helped someone specifically, it makes great PR.
A well-written press release is the first step in getting some attention for your new album. Use this template to help you organize your information. Note that this template was written with bands and indie labels in mind as the writers and the media in mind as the readers. PR folks and radio pluggers will want to take a slightly different approach with their press releases, and one- sheets for distributors and stores should also be slightly different.
Artezio will take part in the discussion of healthcare development in the USA. The company’s representatives will hold meetings with key participants of the conference in Las Vegas and share their experiences of technology system implementation.
Try to give a good reason for why a reporter in Pittsburgh would want to cover you: Is one of your band mates from the area? Did you have a particularly memorable experience the last time you visited? Maybe you’ve already been reviewed by a given writer and want to invite them to hear your new songs. Whatever the case, have a template that can be revised with each new recipient. Otherwise, your carefully crafted press release is likely to end up in a spam folder, or worse, the trash. 
Thanks for sharing this, Brian. This piece is a great overview and I found it very informative. I also checked out the link you provided and will read some of the ebooks with press release writing tips.
Not all press release distribution sites will have this same type of transparency and make that extra effort to help you feel like you already know who is on the other end of the phone or computer screen.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’s a cool emotional story that strikes an emotional chord in people regarding US manufacturing and thus gets a lot of attention in the media. In fact the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America!
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
eReleases, PR Web, and PR Newswire each have multiple pricing options. In the comparison table above, we used each of their mid-tier pricing options because we felt that would be the most suitable product for most small business. A more in-depth comparison is below:
Tell them where they’ve heard of you but make it brief (and don’t write you may have heard of us). If you need a more formal introduction, include your band bio separately, and only if requested by the recipient of your first press release.
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
Important: A press release is a written communication that reports on an event, circumstance or occurrence and is provided to the news media for the purpose of promotion. Gambling, wonder drug or other similar announcements will not be accepted.
The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre.
Make sure your press release reads well; concentrate on improving relevance and usefulness of the content. Most importantly, though, it should be short. A long press release will be hard to read, even if it is interesting, the reader is likely to stop reading at a certain point. So, make it short – it’s as simple as that.