bmw monkey press release how long should a press release be?

PR By The Book: PR By The Book is a PR service based in Austin and Nashville. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies.
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
Talented Super Mom, Author & Former International Model – Birgitta Karlen – Drops by the GNY TV Show for Conversation with Host Ginger Broderick. RSVP For Studio Audience. Friday, March 9, 2018, MNN TV Studios, Spectrum Ch.34 & HD 1995, 2pm.
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.
We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
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Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
While this may seem like a simple approach, it a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
When composing your press release, collaborate with team members and other writers you trust. Ask for feedback. Send test emails with different subject lines to ask your team to rate how they responded to reading them. It’s also good to have someone other than yourself to proofread the final version.
Make them read like news article – Study news articles in your local paper. News articles will have the five Ws and the H in their beginning paragraph. This is called the lead. These basic elements are:
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
Write the summary section. The summary area needs to be between two to three sentences long and describes the key focus of the press release. For the product launch, you can write about the product, when it is (or was) scheduled for release, and the target audience.
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.
You also want to make sure that by scanning it, they will get a good sense of what’s unique and newsworthy about your app. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.”