best time to send out press releases press release pitch email example

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If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
On the Intertronics Making Pharmaceuticals stand no. 108 (24-25th April at Ricoh Arena, Coventry), there will be a range Thinky mixers on show which offer non-invasive mixing in a repeatable controlled planetary process. – March 04, 2018 – Intertronics
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
I hope you’ll refer to this list often, help me keep it up to date, and share it with other SEO’s, online marketers, and DIY business owners. If you’d like to submit a site for review or suggest a correction, please contact me. I’d love to hear from you!
We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
The right press release distribution service can provide your small business with access to journalists and websites that you may not be able to otherwise reach on your own. We recommend eReleases because we believe that they offer the best combination of distribution to traditional and online media for the price.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
Ensure Your Pitch Emails are Personalized Are your pitch emails adequately answering the question, why would this writer’s readership care about my game? on a per writer/publication basis? If not, conduct more research on that writer/publication to determine your angle. I cover some more tips on how to tailor your pitch emails in this presentation (skip to 28 minutes): https://www.youtube.com/watch?v=SkEQtMP2CuA.
We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
As you are not writing to your target audience directly, you need to write your press release in the third person. So “ABC Ltd has signed a £5 million deal with XYZ Ltd” not “We’ve signed a deal with…”
Seek Inbound Links. The more inbound links they receive, the more respect they will earn and the higher they will rank in search engines. The higher they rank in search engines, the more visible your press release will become, and the more traffic you will receive.
Hey Mandy – Don’t forget about 24-7 Press Release Newswire (may be found at http://www.24-7pressrelease.com) – Around since 2004, distribution includes Associated Press, top papers – You’ll also find some great press releases from NASA about the Space Station there (over 300).
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
YellowPagesGoesGreen.org (YPGG), a telephone directory at the forefront of the environmentally-conscious Green movement, has announced the officials results of the annual survey conducted on their website, asking the public their preference for…
Engel & Völkers Madeira Beach today announced that Richard Sikorski will join its shop as a Real Estate Advisor, dedicated to serving the specialized, residential property needs within the area. “Mr. Sikorski brings over 25 years of experience and a passion for international real estate… – March 04, 2018 – Engel & Völkers Madeira Beach

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