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If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
They have a press release example template with instructions on how to write a press release and an extensive Publisher FAQ that has helpful answers on topics such as how to write a business profile and how to review your press release distribution statistics.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
We are trusted by media outlets around the world because we maintain a high level of quality. We review all press releases to check for mistakes, and other issues that might make you look unprofessional.
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
But obviously with the recent strides made in how media is consumed and the development of technology, it makes sense that the traditional press release would evolve. So the question is not how to write a press release. But how to write a press release that is effective.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
In the interest of being thorough, there’s also mononews, a free or low cost press release distribution service for Canada specializing in lifestyle and consumer-oriented news distribution. Sign up and post your release online and a customized list of reporters relevant for your news will receive your release by e-mail.
Not all press release distribution sites will have this same type of transparency and make that extra effort to help you feel like you already know who is on the other end of the phone or computer screen.
When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
Also, when you do syndicate your actual release on social media (as explained above), make sure you consider boosting those posts to spread brand awareness and to garner more social signals and create chatter.
Using Mailchimp in and of itself shouldn’t cause your emails to wind up in the spam folder. What will cause this, however, is misuse of the platform: Poorly formatted emails, recipient lists that are too long, having too many bounced email addresses, etc. Mailchimp has a guide on how to prevent this.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.
There aren’t really a prescriptive number pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
As you write your press release, put yourself in the reader’s shoes. Try to visualize what would catch his or her attention, and what would be compelling or entertaining enough to make them want to keep reading.
Add the call to action. This will include information on the product name, product/company website, as well as the media contact or the creator of the press release. This provides contact information for anyone interested in learning more.