best press release template typical press release format

Hi Pablo, I’m not able to do any work on individual press releases at the moment. However I would suggest looking at your press release and asking yourself if it gives people a reason to care. Remember it’s not about your book, it’s about how your story can entertain the media outlet’s audience. In your case, I would focus more on the story of your journey and why it will appeal to a particular audience.
Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering might be of interest, there is now a far easier way of getting your news out there…without ever having to lift the phone! Free PR distribution websites have been getting more and more popular in light of the current economic climate. But, which sites are a scam, which actually offer you the free PR distribution service you want to get your release online and which offer you even more, such as links and syndication to other sites?
Make it clean, crisp, and applicable to your audience. Odds are you sent your press release to has a dozen just like it in his/her inbox just waiting to be ignored. If you want yours to be chosen, it’s got to be good. Not only does it have to be good, but it has to be as close to ready for press as possible.
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
A press release is an opportunity to present your company in a highly professional manner. Be sure to proofread your press release a few times to make sure there are no spelling or grammar mistakes. You should also have a trusted friend or colleague review it for any errors you may have missed.
You want to research each and every person you contact, so read the newspaper, magazine, blog etc. and see who writes book reviews for your genre. Alternatively, if there are no book reviews, you can see who writes articles that are aimed at your target market. Then pitch them a story that would appeal to their audience. This doesn’t have to just be about your book.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
Business Wire does resonate with business journalists and if that is the target audience, it’s a good move but are they going to effectively distribute news on a story like, the corporations Wu Tang Clan, interview Duff from Guns “N Roses about for his astute finance advice? Are they going to deliver full distribution on a PR release on music-oriented copyrights or the indie film industry? Maybe but releases like this need to be handled with their target audience in mind.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.

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