best of houzz customer service 2018 press release examples of a press release for an event

You can also try a local newspaper, that might be happy to talk about your work. Of course, not everyone you contact will publish a story about your app so don’t lose faith and try to develop relationships with reporters/bloggers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
Frequently publishing online press releases generates reach and visibility. As little as 2-3 releases a month can already have a great impact on your business and confer you with significant advantages over your competitors.
Write the closing paragraph. This section should be a brief summary of key points discussed in the press release, and needs to include when and where the product will be available.This section is typically two to three sentences long.
However, the real marketing magic comes when you know how to do the above well.  When you get that, a press release for your book can be a game changer for your sales and authority – not just a pride metric like many use it for.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
This rule cannot be stressed enough. The simple mathematics of this equation are as such. Cheap distribution is not good; and good distribution is not cheap. Distribution costs money, plain and simple.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
PR.com connects their free press release services to general search engines, their own website, some third-party and news websites, and RSS feeds. They also offer some paid press release distribution options for more exposure.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their network of sites.
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of SiliconANGLE.com. is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
Want to include your Google Analytics? You can add your own Google Analytics code to your member panel and gather more comprehensive data for your team. We make it simple and easy. The tracking is directly applied to your content pages.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
PR For Books: This is a specialist, UK based book promotion company which currently charges just under $290 for their services. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
The company is based in Baltimore, Maryland. Founder Mickie Kennedy had experience working in a PR environment before going out on his own to found MEK Enterprises LLC, the parent company of eReleases. He wanted to fill a gap he saw in offering the best press release distribution services for smaller businesses.
Distribution services have a role to play, yet they are signaling that everybody has received the same story. To avoid making that uninspiring impression, there are many other strategies, such as one TransMedia Group has used successfully over the years. One is called a “patterned release,” which simply targets journalists in a particular market by sending a release directly to the journalists who would most likely be interested in that particular story.
The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
Press releases are similar to news articles in that they inform the public, but they’re usually prepared by people like you who are working in specialized fields, like community development or public health. You probably know by now that it can be difficult to tell the community what you’re doing, and what you’re about. A press release is one way for you to reach out and tell the community (for example) “Hey, we’re the Howardsville Healthcare Workers for Healthy Hispanic Children; and we’re trying to develop a scholarship fund to help low income Hispanic children go to college.”
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
The News Widget can be embedded on your website or blog so you can showcase your company’s news, updates, and achievements. You can customize it by selecting the colors, font size, and width so it will match the rest of your website branding and then generate the code.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others will want to hear about it.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
Smith Publicity: Smith Publicity is another specialist book promotion service with a long track record and extensive list of testimonials.  In order to get a quote from Smith Publicity, you need to contact them with your goals and budget to work with.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
We then write a release and distribute it manually to each of our free press release sites, including a link to the new vegan pizza page. This process usually improves that page’s visibility in Google and helps the pizza shop owner outrank his competitors for keyword terms related to “vegan pizza” in his local market.
Get serious about building relationships with journalists and influencers in your industry. In the real estate industry, for example, Twitter is not mainstream. However, we leverage Twitter for sourcing news for our blog and relationship building with government agencies, journalists, and writers. I put contacts in lists, include their stories in our blog posts, retweet their work, and I also capture their contact information and connect with them on other social platforms. When I do have something important to reach out about with these contacts, the goal is for them to see my email and say: “Oh, I know this guy” and have that also have a positive undertone. This is a longtail, relationship building strategy, one that your competitors are unlikely to follow.
Press releases are short, factual news stories written in the third person and given to the media to encourage editors/journalists/broadcasters to feature the story in their publications and programmes.
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
Sabah Karimi is a professional Web and print copywriter. She specializes in several niches including travel, fashion, beauty, health, fitness, lifestyle and small business. Karimi has an educational background in business administration and marketing from the University of Wisconsin-Platteville.