bear communication press release sample pr release

The Experts Directory is a unique feature offered to journalists by this best press release distribution company. Journalists can sign up for a free account and have the ability to post a query and let thousands of experts on PRLog answer it for free.
It is always a good idea to monitor trending topics that relate to your business, such as popular hashtags on Twitter or new industry buzzwords (be wary of using too much jargon though). By optimizing your press releases for software searches, as well as traditional search engines, you will increase visibility of any release.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Although the utilization of press release material can save a company time and money, it makes the distributed media boring and similar to the output of other firms. In the digital age, consumers want to get their information instantly and this puts pressure on media companies to output as much material as possible. This often causes them to heavily rely on the use of press releases in order to create their stories.[8]
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A press release communicates to an audience that has no idea about the happenings of an event in question. Usually, the occurrence can be current or expected. By creating the awareness, you are able to get many people involved in the process so that your event gets as many people as possible.
Consider sending other materials with your release – If you already have contact with a reporter or editor, you may want to send a short cover letter reminding him or her of your previous conversation. Maybe you know this reporter has a personal interest in your issue. The key is to try and personalize the release so it gets the editor’s attention.
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
Add the call to action. This will include information on the product name, product/company website, as well as the media contact or the creator of the press release. This provides contact information for anyone interested in learning more.
Writing for your audience is critical when producing any piece of content you intend to market. A bit of demographical research will go a long way toward achieving this goal. For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through for as little as $80, Black says. Other services such as and are pricier but will expose your release to a broader audience.
We are currently using They offer unlimited press release distributions for $1200 first year and $720 (40%) each year after I think it is a good deal. We also use for free press release distribution. it is PR 3 and provides great results in searches.
Regarding #15… Use MailChimp? Sure, if you want it to go directly to their spam folder. Not good advice. Hard to take advice seriously from a guy who provides a professional picture of himself with a cigar in his mouth. Otherwise, some good nuggets of info in the other tips.
NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)
Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.
ELSE Corp – a Virtual Retail Company, an Italian startup that works on the development of the Virtual Retail platform E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new virtual shopping experience in 3D, participated at EuroCIS, the main technology fair for the retail… – March 03, 2018 – ELSE Corp
Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
Thirty students from Wartburg College in Iowa, led by a graduate of Guadalupe Center’s Tutor Corps program, will be among the first spring breakers offering a helping hand to organizations in Immokalee.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
So, when should you press ‘send’? The general rule is ‘early in the week, early in the day’. Unfortunately, there is no magic hour. If you’re approaching someone who writes for a living, avoid late afternoon and Friday, when they are already signing off and might not remember your case the next time they sit at their desk.
One of three things happen when you get one of about 100 press releases every day (on a quiet day) … 1) Read the first par and trash it (so make that first par relevant and to the point); 2) Continue reading and use the release as is or trash it (so make sure it is well written, short and to the point, and ready to use in the style of the newspaper / site you have sent the release to — if they only use sponsor names once, only use them once; if they use a style for acronyms, use the same style; if they use Mr / Mrs / Ms /Dr before surnames, use them … or don’t if they don’t; and NEVER refer to people by their first names if the site / paper does not); 3) Read it and follow up so make sure there are relevant contact details that are easy to find.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Polar King International, Inc. and the Polar Leasing Company to showcase outdoor walk-in coolers, walk-in freezers, and rental units at the 2018 International Restaurant and Foodservice Show of York. The event, which runs from March 4-6, takes place in New York City, NY at the Javits Center.
Every day is a holiday! It really is. Do a quick search online and identify “holidays” that make sense for your business. An Italian restaurant may list out National Pizza Day (February 9), National Pasta Day (October 17) and National Lasagna Day (July 29). Next, create fun and engaging promotions around the holiday. For example, on National Pizza Day, invite kids in to make their own pizza. is a project of Free Press and the Free Press Action Fund. Free Press and the Free Press Action Fund do not support or oppose any candidate for public office. We are nonpartisan organizations fighting to save the free and open Internet, curb runaway media consolidation, protect press freedom, and ensure diverse voices are represented in our media.
An old school technique I use for getting out press releases is to email the press release the day before under embargo to the core news outlets that cover my client company’s industry. The reason I do this is that it gives the outlets the option of running a story based on the press release at the same time it’s on the wire. News outlets don’t want to look like they are being scooped—even by a company’s own press release, plus I achieve much more impact with the multiple, simultaneous hits.
The first paragraph (two to three sentences) should sum up the press release, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn’t generate interest.
Hey, I am in the process of making a mobile game. It is multi-player and like 8 ball Pool(My app is nothing like that just an example) it needs people online to really enjoy the experience. However, when I send my app to people to review and talk about it before it is released on the markets. Those people reviewing my app wont have people online to play with(I could tell them thy can share it with friends but that might be asking to much I felt). It does have a single player mode. But the real joy is the multi-player. How will that affect people talking about my app pre-release? What should I do?
Press releases are very costly, which is the main reason for any controversy on their merit. If everyone who could afford to send a press release did so, it would dilute the overall value. Press releases have undoubtedly lost some authority over the years as so many businesses use them for self-promotion and Panda updates target thin content. However, if you’re sending a press release with newsworthy content and not spam, then this will not work against you. Note that the cost suggests they are not the best tactic for very small budgets.
Hey Tory thank you for this nice article. I am experienced website designer and absolutely beginner in the field of press release writing and distribution. I just wanted to ask you that I’ve launched my portfolio website recently so can I use the press release for SEO to share something about me and my skills to the world? I gone through many articles but yet not sure that it is good idea to write press release or not. Anyways I learned a lot from this article.