band press release template press releases best practices

There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement — we sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.
Most people working in PR and marketing have written a press release or two.  And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their online presence and awareness.
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
If you are emailing a press release, copy and paste your headline into the subject line of the email. Just to clarify, your headline will be in the subject line as well as in the body of the email. Whatever you do, don’t put things like, “Read this” or “Latest news from me” in the subject line as it will look like spam.
Miami, FL., January, 2018/Newswire – The Doggy Massage is the latest craze in treating dogs who exhibit nervousness and anxiety, especially during thunderstorms. One pet-loving company, The Pet Spa, Inc., has come up with this wonderful new solution: an at-home massage that you can give your pet in moments of terror.
I do not understand why you’d add a Word template in this time of the social media press release. The modern approach is to pitch a succinct press release like you describe via mail, and to link to an online (social media) press release. Such a release can be linked to on social media and can get picked up by search engines. It’s excellent to increase your exposure. Here’s an example of how I’ve built a template for book releases: http://www.prezly.com/social-media-press-release-example/book
Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
Since 2005, we have been rated highly by peers and industry experts. Find out why we are a leading online press release distribution provider. We can help share your stories and news online. Ranked for our ‘best in value’ approach, we continue to expand our offerings to help you get the results you are looking for.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
The grisly and compelling story of a young man who risked his life while pursuing his dream of freedom and survived for five days amid a violent storm in the murky waters of the Atlantic Ocean surrounded by sharks.
For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
4. It’s very, very likely that none of the 200+ pickups will do anything for you at all. In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.
City, Fla. (DATE)  – Organization is pleased to announce it has received a $XXX grant from the Community Foundation for Palm Beach and Martin Counties. These funds will support the (program name; details). 
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
The book will be published globally through both online (Amazon, BarnesandNoble.com, etc.) and 90% of bookstores in the US. In addition to global distribution, both hardcover and paperback books can be ordered and shipped through the distribution network within 24 hours of an online or bookstore order.
Nice list but very expensive options for the paid sites. I have used a guy on Fiverr who submitted to some premium press release and news sites at a fraction of the cost and the results were good – http://fiverr.com/datwriterguy.
Another point. When sending a press release to an editor, the best way to send it by copying and pasting the press release as text in the email. (Never send a press release as an attachment.) Here is the argument against my statement above. I always attach the press release to the email and I’ve never had a problem. My counter argument is, How many times have editors rejected your press releases due to it being an attachment and you did not even know this? Here is why I say put the press release as text in the email and NEVER send it as an attachment to an editor. 1) What program does the editor use to publish their press releases? InDesign or a web program. Translation: The editor or writer has to COPY AND PASTE your press release into another program to get it published. 2) An editor what? Received tons of emails every day. Put yourself in the editor’s shoes. The editor is trying to open and get through hundreds of emails every day. If an editor opens an email and finds text in the email, he/she/trans can IMMEDIATELY READ THE PRESS RELEASE and can decide IMMEDIATELY, if they want to publish it. If the press release is attached as a Word document, the email can easily be ignored or deleted. Also the editor, another writer or graphic designer can copy and paste the press release directly from the email into InDesign or a web program. Or they can copy and paste the press release into their own Word document WITHOUT having to TAKE THE TIME TO OPEN an attachment. Also, a publication might have a policy which DOES NOT ALLOW ANYONE TO OPEN AN ATTACHMENT due to the treat of viruses.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. When a product lands on Oprah’s wish list, the “Oprah Effect” often occurs. By virtue of the TV mogul’s popularity, the product gets instant brand recognition and an increase in sales. Definitely worth a press release, and something that the company can continue to talk about for a long time.
And while it may be tempting to craft a press release that embellishes your company’s accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
Alexa Traffic: A subsidiary of Amazon.com, Alexa.com tracks website traffic from across the Internet. The number represents an estimate of traffic plus pageviews over a 3 month period. The LOWER the Alexa number, the MORE popular the website and the more traffic it generates.
RULE #2: Have a newsworthy story. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. So it’s got to have appeal to the entire readership of the publication.
Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.