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The answers to these questions should always tie into your press release in some manner. If you’re releasing a new version of your product, your press release should tie in the fact that you created said product to help solve a particular problem.
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. 
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
Always include a quote—–ideally from the lead individual involved in the subject matter of the release. The text need not be an actual quote but it should be plausible. Either way, it is essential to check that the person being quoted is happy with it. A quote allows a busy journalist to prepare a complete article without doing a follow-up interview.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
According to Business Know How, the best way to write a classy elevator pitch that has viral potential is to have the following information at hand: knowledge of your brand, products, and services; an understanding of your market; research on what your competition is doing, and an awareness of the competitive edge you have to offer.
But obviously with the recent strides made in how media is consumed and the development of technology, it makes sense that the traditional press release would evolve. So the question is not how to write a press release. But how to write a press release that is effective.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
We read every letter, fax, or e-mail we receive, and we will convey your comments to CIA officials outside OPA as appropriate. However, with limited staff and resources, we simply cannot respond to all who write to us.
Please fill in the form below if you want to publish a press release – 1 free release maximum per day – on our page. By uploading your release you agree to abide by the rules of the PRESS CODE and authorize us to publish your releases without restriction.
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
A la carte pricing is $200 per month and includes all of the steps outlined above in the Step By Step Instructions. You get one press release written for you each month and published to approximately 7-10 quality press release “Winners” as mentioned on this site.
Consider sending other materials with your release – If you already have contact with a reporter or editor, you may want to send a short cover letter reminding him or her of your previous conversation. Maybe you know this reporter has a personal interest in your issue. The key is to try and personalize the release so it gets the editor’s attention.
Paying for news distribution is valued by corporations and usually proves to be beneficial. Corporate clients like to see lots of pick-up coverage and paid news distribution scores with the full court press time and time again. However, if you are doing a news release regarding a court proceeding, a number of the paid news outlets will not print your news release. Also, when you are promoting entertainment – shows, performances, events – you want to focus on your core audience. The broadside approach of PND can miss the mark and the consumer you wanted to reach, gets by you.
Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
A common strategy for maximizing the effectiveness of press releases was the practice of embedding optimized links throughout the article. Over the past several years, though, Google has determined those links to be unnatural, meaning that you should aggressively no-follow syndicated links from PR sites and avoid keyword-rich anchor text. It’s still entirely safe to link from your domain to your domain, but we work with a lot of small businesses that still insist upon stuffing as many links as they can into each release. Instead, we encourage them to keep the number of links to one or two and focus more on the material that’s promoted instead of the destination of the embedded links.
The company is based in North Vancouver, British Columbia, Canada. Its team is headed by cofounders Michael Iwasaki, David Wong, and Philip Louie – all with extensive industry experience as well as experience in the computer and social media industry.  – It is an ordinary and functional looking site but results are good. It gives free distribution service for Google News and other search engines. Inbound links are allowed and the site is also properly optimized for search engines.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Make them read like news article – Study news articles in your local paper. News articles will have the five Ws and the H in their beginning paragraph. This is called the lead. These basic elements are:
SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
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Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
Some press releases are available for immediate release. It means anyone can share the information as soon as the release is made public. Other press releases may have time limits that allow only certain media sources to report them immediately. They’re offered to other news services, websites or blog owners for publication at a later time.
The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release. Then comes the headline, arguably the most important four or five words in the whole press release. The headline will be what the journalist reads first. If it’s not intriguing, newsworthy and unique, he’ll read no further.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
Every day is a holiday! It really is. Do a quick search online and identify “holidays” that make sense for your business. An Italian restaurant may list out National Pizza Day (February 9), National Pasta Day (October 17) and National Lasagna Day (July 29). Next, create fun and engaging promotions around the holiday. For example, on National Pizza Day, invite kids in to make their own pizza.
We wanted to craft a that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.