app press releases sample pitch letter to media

4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.
We have used the Mequoda Method to create a 21st century magazine experience that includes print, online and tablet editions. This fully integrated system allows us to reach our audience on a global basis, in real time.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
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In the next two or three paragraphs you can add more detail to substantiate your headline and introduction. Remember, your headline promised the reader that it would be worthwhile to read your release so now is your chance to keep your promise.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
A few years ago, I decided to keep track of how many pieces of earned media coverage came from direct pitching vs. the press release distribution services. That experiment ended after six months, when I realized I had literally hundreds of links to articles that featured clients…and all of them came from directly pitching reporters.
Only a few large newspapers could afford bureaus outside their home city. They relied instead on news agencies, especially Havas (founded 1835) in France and the Associated Press (founded 1846) in the United States. Former Havas employees founded Reuters in 1851 in Britain and Wolff in 1849 in Germany; Havas is now Agence France-Presse (AFP).[2] For international news, the agencies pooled their resources, so that Havas, for example, covered the French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers.[3]
2. The PRWeb version of the release will likely get “picked up” by 200+ media outlets, ranging from Digital Journal to The Boston Globe. This is automatically syndicated and not editorially reviews, and, to be frank, isn’t worth much of anything. Here’s what this looks like in action:
When choosing a topic for your release, ask yourself a few questions: is this topic newsworthy? Do people want or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.