ap style press release sample press release tips

General news:  announce a general news item to create interest and earn exposure for the company or organization issuing the release.  Example headline:  “ABC Company Wins Customer Service Award Three Years in a Row.”
Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. This should either say “FOR IMMEDIATE RELEASE”, or “FOR RELEASE ON [date] AT [time]”.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. You need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
Centered at the top of your page should be the band’s name and the album name. To make sure this information draws attention, make sure you use a larger text size than the rest of your release, and also use bold and/or italics. You can also set this information apart by putting it in a box. If the album is on a label, include the label name and/or catalog number here as well.
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
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WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.
Some public relations firms send out video news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations’ identifying or attributing them as such.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.
Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.
We’ve consistently found PRLog.org to be the best free press release site. It allows links, tagging and branding for free, but most importantly, it has the highest ranks, unique traffic numbers and inbound links of its competitors. In our own comparative distribution tests, it also ranked higher than any other release.
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
If you need me, I’ll be over here trying not to be offended by the dinosaur comment (I’m only in my mid-to-late 27s!). Advertising has value, but it’s only as good as the targeting, messaging and product itself – the same is also true of PR. Ideally, the business has a mix of both.
Thanks for your comment! Curious to know how your reach is calculated – and what tangible impact it has the press release distribution and subsequent pickups alone. Do you get actual reporter coverage via 24/7PR? Or are the results similar to PRWeb?
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
In your case, I would look at eRelease’s distribution list (Click “Where Does it Go?”) and see the list of publications they send to under the “Banking and Financial Services” category, or perhaps “Investments.”
In 1924, Benito Mussolini placed Agenzia Stefani under the direction of Manlio Morgagni, who expanded the agency’s reach significantly both within Italy and abroad. Agenzia Stefani was dissolved in 1945, and its technical structure and organization were transferred to the new Agenzia Nazionale Stampa Associata (ANSA). Wolffs was taken over by the Nazi regime in 1934, and Reuters continues to operate as a major international news agency today.[5] In 1865, Reuter and Wolff signed agreements with Havas’s sons, forming a cartel designating exclusive reporting zones for each of their agencies within Europe.[6]
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of SiliconANGLE.com. is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
Attachments and PDFs can just get clumsy and are best avoided. When emailing a press release, you need to keep it simple by having the headline in the subject line and the rest of the release in the body of the email.