ap style press release sample how to get press release published

Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional press release distribution.
Using UVC light, Agent J is able to eradicate even hard to kill germs like Staph, MRSA, EGLE, and more. In addition, the Agent J robot does this without the use of chemicals. The robot’s patented KillemDead 2000 technology senses the room’s dimensions and then delivers the exact amount of UVC rays needed to eradicate the infecting germs in the operating room. Once the cycle is completed, the staff is alerted by way of text that the room has been completely disinfected.
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site. Over the years that we’ve maintained this list, PRLog has always remained at the top, but even sites like PR.com have lost rank across all search reputation monitors.
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to your own successful news release.
Make sure your press release is formatted properly. Google press release format to learn how. Our PR editors will have your press release formatted properly for you if one of our paid PR distribution packages is used.
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.
Paying attention to detail is absolutely critical, especially when you’re attempting to get national media outlets to cover your news. If you’re sloppy during any part of the process, your efforts can have a negative impact on your brand (and your ability to get media coverage in the future). Or worse, Dan Tynan will mercilessly mock you to his PR friends.
Service packages come with 60-day satisfaction guarantee. If you are not satisfied after receiving your syndication report we will offer a full refund on the package purchased. Refund requests must be submitted by email within 60-days of order date.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
2. Summary. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release. It will be easier to summarize after you have the rest of your points down.
Glean.info welcomes guest posts on its blog. If you have an idea to share about PR, marketing, social media and other related topics, send it to editorATcyberalert.com. We look forward to hearing from you!
8) Complement your existing marketing campaigns. A press release or a series of press releases that span many months can work jointly with other types of marketing, such as article distribution, social networking, and pay-per-click ads.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
“There are very positive steps being taken by the Zambian government to promote the agricultural market, with lower barriers to export and minimal intervention in the grain markets in 2017 and intentions to use market mechanisms to manage grain stocks in the future, are all welcome and must be… – March 03, 2018 – Agritech Expo Zambia
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
At least one press release services review insinuates that many bloggers and journalists check out the site, particularly the iReach service. With eReleases, you’re guaranteed appearance on at least 100 websites with its Newsmaker service. They employ legit editors, rather than simply skimming through for a misspelled word, and boast a 94% delivery rate (not just bragging about where your release has been submitted.) Plans range from $249 to $499.
Hi, my game is in the early stages of code development but much of the art assets are already complete. I was just wondering, is it too early for me to make a press release? Should I wait until I have more of the code done?
Hi Kari, I read your article and am really curious about how to get the word out about our launch of Enjion.com at the beginning of this month. You seem like a person who knows her stuff on the topic of media exposure and I could really use your perspective if you had a moment and some wisdom to share.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
Hi, I have written several email to blog and online journal before and after my project is launched. What should I do? Should I use press release service? I believe my project is pretty cool, I think I just need more exposure.
Since 2005, we have been rated highly by peers and industry experts. Find out why we are a leading online press release distribution provider. We can help share your stories and news online. Ranked for our ‘best in value’ approach, we continue to expand our offerings to help you get the results you are looking for.

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