ap style press release numbers press release examples for new products

A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website.
For example, we were pitching a summer concert series on behalf of one of our clients. Instead of sending out a media alert, we designed an oversized concert ticket and incorporated the information within. It ended up being a fun and an attention-grabbing way to relay the news – and got great coverage too!
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
“We are thrilled to partner with CNMW and showcase our products in the leading laser and robot regions of the world”, says owner and CEO of Laser Shooting Robots, Brad Lambert. “Their passion and dedication to making quality robots is already well known. It’s an honor to be able to design alongside their team.”
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
Also include the guest’s educational background, listing the most recent degree and where it was earned, and ending with the oldest degree. (Example: Smith holds a master’s degree in urban and environmental planning from the University of Virginia in Charlottesville, Va.; a Bachelor of Science degree in computer science from Old Dominion University in Norfolk, Va.; and a Bachelor of Fine Arts degree from Virginia Commonwealth University in Richmond, Va.)
The first body paragraph should present the who, what, when, where, and why/how of the press release. This should act as a short summary that gives the reader a general idea of what the whole story is about. You should stick to the facts here, and avoid hyping or trying to sell your products or services. The body text should be typed in a non-bolded size 12 font.
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With a free account, you may distribute press releases and submit job postings. To have a full Profile for your business, listed in our business, product and service directories, you may select the Gold or Platinum membership plan.
If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
Extract important keywords. The simplest method to create the press release headline is to extract the most important keywords from your press release. From these keywords, try to frame a logical and attention-getting statement. If including a summary sentence after the headline, the same rules apply. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content. Look at the actions in this first step, and notice how every one of them could be a press release headline.
Note: Please do not submit a release here that you have distributed through other similar channels. This will only hurt your efforts as it is seen as duplicate content and loses its prominence. We recommend that if you are sending out releases through more than one channel on the same topic that you rewrite each distribution slightly to give it its own unique flavour.
They provide a 15-page list of multiple media types and a 29-page magazine distribution list that are included in their Integrated Media PRO press release services. Their press release distribution reaches:
Recall the saying from growing up: “If you don’t have anything nice to say don’t say anything at all.” Keep this in mind for press releases as well — “If you don’t have anything newsworthy to say, don’t write a press release at all.”
Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
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Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
There’s only one service I’d recommend for the syndication of your press release on social channels and that service is Pitch Engine. This is a social branding and marketing distribution service that you piggyback with your press release. It allows you to track social analytics and traction as you gain more headway. It’s advised you write an entirely unique carbon copy of the actual release you are posting (through conventional distribution channels) and use that post with Pitch Engine to gain even more traction.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
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The great it about free press release website is that it will help you with S.E.O (Search Engine Optimization). A real good one is http://prnation.org/ it free and it’s great with sharing your press release.
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases.