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By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
Send your release by email, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the email, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Don’t type a release on letterhead, then scan it and email a jpeg of the scan––that’s a waste of your time and the editor’s. Just type the release straight into the email message.
This best press release distribution service is based in New York City. It offers a combination of the best press release distribution services–including mobile, multimedia, and social media–with newswire services.
If it’s a local news event, find out who in the local media covers your neighborhood or issue. Do some research on bigger news organizations to find out which reporters or producers cover your industry. Some media organizations have designated e-mail addresses or fax numbers to which all releases are directed.
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
Some press release distribution services (discussed in more detail below) will charge extra to add visual content. But this is well worth the price! Visuals are a major draw for journalists who are on the hunt for their next story.
If you want it to be standing room only at the shows on your tour, then you need to publicize your band as much and as often as you can. Getting media attention, especially in a larger market like Los Angeles or New York can be very difficult, especially if you’re newcomers without professional representation. 
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Because people aren’t perfect, telephone everyone to whom you sent releases to increase your chances of getting covered. Call your personal contacts and reporters you have worked with in the past in advance so they have more time to be free to cover you. When you follow up with the reporter, be sure to include any last minute news that was not added in your release.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. This should either say “FOR IMMEDIATE RELEASE”, or “FOR RELEASE ON [date] AT [time]”.
After traveling and researching Sephardic history in Spain, Portugal, Peru, and Mexico, all seats of the Inquisition, I’m compelled to share a story about people who were chased around the world for almost 400 years because of what they believed.
Feeling a little down lately? Or a lot down? It could be SAD. Find out how this time of year can lead to mood changes, learn what symptoms to look for, and consider ways to pull yourself out of the dumps.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
As stated by an article in Forbes, “Press releases are still beneficial for SEO in 2015, but their power and their nature are in the middle of a transformative shift.” Therefore, press releases should not be your top priority but rather an addition to the rest of your holistic SEO strategy. If other areas of your SEO strategy are ironed out, press releases will help boost your authority.  
Because there is an existing relationship—and often an IT connection—between press release distribution services and multiple media outlets, using one of the best press release distribution services to send out your news can often ensure it is formatted correctly to be picked up instantly by multiple media outlets.
eReleases: Our favorite press release distribution site is eReleases, but they keep raising their rates, which is frustrating. We used to distribute press releases through eReleases for only $149, and now it seems the price increases every month or so! The lowest package that eReleases offers right now is $249 for the Newswire Lite. With this package, they will publish your press release on PR Newswire, and it will get published on an additional 100 – 300 news sites. Having your press release published on this many news sites helps increase your online presence significantly.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
Most press release services will send your news to only one distribution network. We send it to two. Not only will your release be sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
Cross promoting is often referred to many in the industry as the “Free Form of Advertising,” which is exactly how the Edward Lowe Foundation references it. Cross promoting can exist across vast mediums, with public relations being one of them.