39 steps press release award writing for dummies

Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles.
Bouncers 4 Rent has been in business since 2008 providing party rentals in the Long Island and Queens NY areas. We specialize in any type of party including backyard, block parties, & company parties.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
What follows are three examples, pretty much picked randomly, which show how it’s done. The first two have a little biz-blab in them, but are still reasonably effective. The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
Healthcare as we know it, is one of those industries that has transformed 180 degrees from what they stood for ever since human evolution. What started with herbs and prayers has drastically evolved into something so advanced that now it has seamlessly planted itself in not just the nearest clinic but even inside our bodies. All of this has been growing alongside the developments in technological advancements.
Popular junk hauling franchise, 1-800-GOT-JUNK? is off to a record-breaking start to the year as they approach their 15 year anniversary in business. Franchise owners, Mark and Claudine Rubin, remove excess clutter from homes and businesses in the DC Metro area, and are planning to double their staff as they gear up for spring cleaning and their busy summer season. – March 03, 2018 – 1-800-GOT-JUNK? DC
Your press release is a piece of marketing. And like all marketing materials, it needs a call to action. A simple hyperlink to where readers can download, purchase or learn more about your game works best.
PRLog does not publish immediately, usually takes a couple days. They have published every release I’ve submitted – knock on wood -and have always sent a follow-up email notifying me that my release is live.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated.
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
If your label has a logo, make sure that’s prominent at the top of the page, along with a band logo if you have one. Make sure the contact person’s info is bolded and easy to find just below that opening headline.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
Why should people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
A trend I’ve noticed is that many past free press release websites are no longer free (but let you set up a free account to then pay). If you find any of these sites no longer offer free press release distribution, let us know by commenting below.
Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.
Newsvine is an article hosting service that gives power to its users. With most news sites offering a one-way stream of mainstream articles chosen by staff editors, Newsvine puts its users in charge. Community members can publish their own articles, share other interesting links they’ve found, and participate in spirited debates about anything and everything that’s happening in the world at any given moment.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.
Challenge Europe provide a wide selection of specialist nuts, including the popular nyloc nut, plus the combi nut with integral washer for load spreading/anti-vibration purposes which saves fiddly assembly, loss of washer, etc. – March 03, 2018 – Challenge (Europe) Ltd
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.