2 company press release boilerplate how to cite sources in a press release

Press releases are similar to news articles in that they inform the public, but they’re usually prepared by people like you who are working in specialized fields, like community development or public health. You probably know by now that it can be difficult to tell the community what you’re doing, and what you’re about. A press release is one way for you to reach out and tell the community (for example) “Hey, we’re the Howardsville Healthcare Workers for Healthy Hispanic Children; and we’re trying to develop a scholarship fund to help low income Hispanic children go to college.”
8) Complement your existing marketing campaigns. A press release or a series of press releases that span many months can work jointly with other types of marketing, such as article distribution, social networking, and pay-per-click ads.
In the earlier days of search engines, having your press release link to your business’ website — and, therefore, on the websites that published your press release — would help to improve your website’s search engine ranking. However, as search engine’s algorithms have become more sophisticated they’ve begun to penalize websites that try to take advantage of this system.
This is the about us section where you provide background on your organization. It should be included following the body of every press release. The language used here can be the same in every release. Don’t forget to link to your company homepage to drive readers back and provide more information.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
I tend to model my press releases after the ones written by the professional Public Relations folks I learned from during my 20 years of working in the offline world. In order to get published in newspapers, you needed a compelling title followed by a succinct story written in 3rd person narrative that left the reader wanting more.
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases.
Second to that, Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services, but still charges nearly as much for tier-one distribution as the other services. As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, SB Wire, and 1888PressReleases.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
One small downside we noted when reviewing their free trial for press release distribution is that the trial is mainly meant as a way to see how their submission interface works; the release is posted only on their site and is not guaranteed to post due to the high volume of submissions.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
An effective press release takes time and effort in order to be put together correctly. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.
My Hub concentrates on providing free PR distribution sites, and NOT on how to write a newsworthy press release. I assume you know how to write a quality press release; if not, go to Google and type in how to write a press release and how to format a press release. Two important factors that create a successful press release is its content quality and proper formatting. If your press release lacks both—or one of the other—then expect the editor to reject it.
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
On the next line, which is the first line of your release, include the city and state you’re in formatted in all caps, and the date on which you’re making the announcement. For example, “CHICAGO, ILLINOIS – November 21, 2017.” Then start your announcement.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
Templates are easy to be customized and modify. This way you will be able to design in a format that will suit your organizational needs. You can either download press release template either in Microsoft Word format because it allows you to generate and customize your own press release.
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust campaign approach. Press releases also allow you to maximize your impact and visibility.
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback.
Tell them where they’ve heard of you but make it brief (and don’t write you may have heard of us). If you need a more formal introduction, include your band bio separately, and only if requested by the recipient of your first press release.
“Nofollow” all backlinks in press releases in order to avoid penalties by Google. This requires that each link’s tag contain the rel=”nofollow” attribute. If using nofollow links makes you hesitant about putting out a press release, then you’re doing it for the wrong reasons.
To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
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In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.